Sky Movies


Analysis of this website is extremely relevant to the creation of my own TV website, since its based around the same genre of as my website, a TV Channel centred around Movies.
First of all, this website has a consistent house style throughout all the web pages, as well as the TV Channel itself, the Logo style and website colours and theme are carried out across both mediums. The style itself is pretty clean cut, its not overly complicated and is easy to use for the audience, the content needs to be easy to find for the user and well placed and embedded into the site. All of this is successfully achieved on this web page.
Theres a big use of shortcuts around the website, again this is making the websites content more easily available for the user.
The whole look of the website Is very new, stylish and clean cut. The design and colour scheme of the website also matches well with the channels Ident, creating a seamless continuous house style throughout.

LIIAR:

L- Language

The website itself uses terms and phrases that all audience can understand, because this website has to appeal to a wide range of people and a large audience of different gender and age. The website is well written, and easy to understand. No lingo that first time users or new comers will not understand. Although this is true, the website also still manages to be sophisticated.

I-Institution

The institution behind this website would be the satellite television provider, Sky. This can be seen as we know from the name, that this is a sky channel, and it also shares the same logo as the sky franchise. As well as this, the sky movies logo, the website is also very well integrated with the other aspects of the Sky company.

I-Ideology

The ideas behind this website is for it to accompany the television channel. The website needs to provide a hand in hand service with the channel, to provide information for the channel such as program timing. Also, the website has to pull in the audience, and this audience needs to be people that aren’t already sky customers, this website needs to sell its service to the general public, to people who don’t have sky, or this particular sky package. The latest in movies is also shown on the website, the channels own exclusive showings are about most, but there is also new film trailers and reviews for films that aren’t showing on the channel.

A-Audience

As previously mention, there is a mass audience for this website. Not only will people who have sky and sky movies use this website, but it needs to appeal to potential future customers not just the current customers, I feel it needs to reach the audience by giving the user an easy to use experience which will make them want to come back to continue use with the service.

R-Representation

This website represents all that is Sky, as a company and as a channel. The website shows the ease of use of there system, there quality of the system they provide and to try and show there flawless service.

My chosen medium for this project is websites. I will be producing a website for a TV channel based around HD and next generation media such as 3D etc.

On my blog, I have now created a series of blogs to find out general information about my audience.

An Audience is a group of people who participate in a show or encounter a work of art, literation, theatre, music or academics in any medium. Audiences within media are studied by academics in Media Audience Studies.

Following the brief, I will be producing a website for a TV Channel.

While researching web pages, I found a clear link between them, and started to develop new knowledge of well build web pages.

Here, are 5 Things a successful web page should have:

Clear navigation
The navigation on your website tells user how to find the information they need. You should make sure your navigation is easy to find and very clear. Try writing it in the terms that link back to why someone is visiting your site.

Visually appealing and simple home page
When designing your homepage, don't try to say everything about your business on your home page and clutter it, Keep it simple and easy to read so the visitor comes away with a good basic understanding of your business and what they can find on your site, but keep it brief , you can go into much more detail in your subsequent web pages.

Prominent Contact Information
Even in this online world, sometimes customers will want to reach out to a real person so make your contact information easy to find – and if possible – include a phone number as well as an email address.

FAQ’s
Especially since my website relates to my "product" or the TV Channel and programs, it is smart to include an FAQ (Frequently Asked Questions) section to help customers easily find answer to questions about your services. For smaller businesses this may also help cut down on phone calls or tech support emails, saving time and money for the business owner.

Instructive
Make sure it is clear to visitors what you want them to do when they get to your site. If your intention is to drive sales with your site, be sure you include special pricing, promotions or offers and make it easy for customers to buy. If your intention is to educate visitors about your business, make sure information about your company is prominently displayed and easy to find and easy to navigate around.

Again, I will be taking all of these into consideration while designing my website. I think that my website MUST have a simple navigation, as a TV Channel is viewed by millions of viewers, some older, some young, some who find it hard to use the Internet, and some who are fluent. My web page needs to be easily accessible for any customer to view, to create a wide audience.

Shneiderman's: Eight Golden Rules of Interface Design

1 Strive for consistency. Consistent sequences of actions should be required in similar situations; identical terminology should be used in prompts, menus, and help screens; and consistent commands should be employed throughout.

2 Enable frequent users to use shortcuts. As the frequency of use increases, so do the user's desires to reduce the number of interactions and to increase the pace of interaction. Abbreviations, function keys, hidden commands, and macro facilities are very helpful to an expert user.

3 Offer informative feedback. For every operator action, there should be some system feedback. For frequent and minor actions, the response can be modest, while for infrequent and major actions, the response should be more substantial.

4 Design dialog to yield closure. Sequences of actions should be organized into groups with a beginning, middle, and end. The informative feedback at the completion of a group of actions gives the operators the satisfaction of accomplishment, a sense of relief, the signal to drop contingency plans and options from their minds, and an indication that the way is clear to prepare for the next group of actions.

5 Offer simple error handling. As much as possible, design the system so the user cannot make a serious error. If an error is made, the system should be able to detect the error and offer simple, comprehensible mechanisms for handling the error.

6 Permit easy reversal of actions. This feature relieves anxiety, since the user knows that errors can be undone; it thus encourages exploration of unfamiliar options. The units of reversibility may be a single action, a data entry, or a complete group of actions.

7 Support internal locus of control. Experienced operators strongly desire the sense that they are in charge of the system and that the system responds to their actions. Design the system to make users the initiators of actions rather than the responders.

8 Reduce short-term memory load. The limitation of human information processing in short-term memory requires that displays be kept simple, multiple page displays be consolidated, window-motion frequency be reduced, and sufficient training time be allotted for codes, mnemonics, and sequences of actions.

These "Rules" where written by Ben Shneiderman, He proposed this collection of principles that are derived heuristically from experience and applicable in most interactive systems after being properly refined, extended, and interpreted.

[Shneiderman's Goldern Rule's taken from - "Designing the User Interface"]

While designing my webpages for my new TV Channel, I will be using these rules to create a well made and productive website thats flows and does not create confusion for the user.