Here is my nextgenmovies ident after the first edit, and adding of the audio.

For this chip, I tried to find mechanical, machine noises, as well as something flying towards and past you, to give the effect as the text explodes and flies past the camera.

I will still be working on this video to add some more finishing touches, such as fading in from black, and experimenting with effects and ambient noises.

This is the first render of my ident for my tv channel, for this I have used cinema 4D to create the desired effect.

Cinema 4D - http://www.maxon.net/products/cinema-4d-studio/who-should-use-it.html



Here is the first ever animation clip that I made using cinema 4D and rendered for youtube, it the titles of a game which were the first things that came into my head at the time, but I will be looking at using a more sophisticated approach to this program for my ident.
Test reel - http://www.youtube.com/watch?v=KJSOsyImbF0



Here is a test real published by Maxon showing some of the commercial use of the program, and some of the high quality rendered video content that is produced.

From looking at this, I think this program would be prefect for creating an Ident for my TV Channel.

I will continue to look for other videos and some small tutorials, as well as workin with the program to get to grips with it.
The titles for the film "Transformers 2 - Revenge of the Fallen" really appeal to me as a style. The colours and detail is perfect for the image I want to give for my branding.



























I wanted to create a similar effect to these titles, but not transforming. I want to create my Ident with a reverse explosion, with the fragmented pieces of the logo being pulled into the centre of the screen to recreate the logo that was one destroyed. I believe with the right audio this could give the kind of climax that is build when watching the Dolby Surround Sound titles, which you can see here:


My ident would be used to identity a link between video content, the website, and TV.
I will be using the logo i designed within my Ident, and I will be looking at creating a small video clip around 10 seconds long to sum up my TV Channel and give a lasting.

I am going to look at the previously mentioned popular idents, along with other styles of video titles from moving which are heavily saturated with special effects and HD content.
For my ident and website, I wanted something simple yet detailed, to fit in with the theme of my website/tv channel.





This is the simple logo That I have created using Photoshop, It basically consists of the font Arial (bold) with a white fill and a black stroke around the text. I then flattened the text layer so I could work into it. I started removing the white so what was left was just the black stroke, I then began to move the letters individually to overlap them each slightly.

After creating this I started to experiment with different ways of implementing it.
Here are a few of my first experimentations:

























All I have done here, is cut a solid shape of the text out from various different designs, and then added the the stroke from the previous design over the top, which was then inverted to give the stroke and the effect that the letters outlines have been cut out from a single shape.

This will be my logo for use throughout my designs and will be used throughout my project, on the website, in the Ident and throughout advertising.
After deciding on a name, I will now be working hard to create a universal logo that can be used across all of my mediums.

The design will have to be simple, yet recognisable. Within a business the cost of printing the chosen logo would also be put into consideration. A brightly coloured logo would obviously cost more to print than a simple black and white outline.

I don't want to use an extremely outgoing font, although I may experiment with them but as it stands I will be sticking to the use of simple fonts such as Arial as its widely recognisable and used across the website massively.
I previously posted a poll on my blog to collect information about the current audience.

What I found was a strong liking to 1 of the website names, "NextGenMovies"

I have also carried out an on paper which provided me with similar results, showing that over 85% of the public asked between the ages of 16-18 picked the name "NextGenMovies"

I shall now begin to work on my project using the chosen company name.

Channel 4

Again, the analysis of this website is very relevant to m while constructing my own TV website, The genre of content is not completely the same, but the website concept, usability and design is relevant.
The website first of all is very easy to use, everything is plain black and white without and hassle, the only images on the page are representing the shows in question, and even then its only 1 image at a time, with basic text overlaid in a stylish yet simple fashion. This, itself makes the website easy to access and the usability extremely easy.

The style is extremely clean and minimalistic, Its not hard to use in the slightest, the style makes it easier to use. The ease of use makes it easier for the audience to find content on the website and easy to view. This website has a consistent house style throughout all the website, but does not link well into its other channels such as E4 It also links well with the TV Channel and Logo. The style of the website, colours and theme are carried out across both mediums of TV and Website.



LIIAR:

L- Language

The website content can be quite witty and humorous at times, with works well with the transition across the board from TV to website. The website is still very easy to use and understand. I definitely think that this website appeals to an older audience with the language that is used. Its all still easy to understand, and again on some levels managed to be sophisticated.


I-Institution

The institution behind this website would be Channel 4 the television provider. This can be seen throughout the website with the very reckognisable franchise logo, which embeds itself within images etc on the website to show the link and in the people behind the website. The website ties in well with the TV Channel, but singles itself out from the other channels such as E4.


I-Ideology

The ideas behind this website is for Channel 4 to provide a service online that is similar to the tv service. The show TV listings, trailers and information on up and coming TV series. On the other hand, they also provide a different service from other channels, and provide an outstanding catchup service. This means that if you miss a tv show, or want to re watch it, its simple, just log in and watch. The service originally started with a downloadable program where you could download the missed programs for a set period of time, as time went on the program became outdated, and everything became online streaming.



A-Audience

I believe that the audience for this particular website isn’t particularly widely open, the genre and type of content and humour to me indicate an old target audience. Still the website does need to be appealing to a large audience, I just feel that this website in particular is a little but more organised and not as open to a larger audience, that they want to attract the right people, not masses of people that don’t require of use the website and its services.

R-Representation

This website represents all that is channel 4, as a channel, company and business. It really does reflect the TV channel and the mentality of the broadcasters etc. The website is well put together and profession, which is a clear representation as them as a company.


Sky Movies


Analysis of this website is extremely relevant to the creation of my own TV website, since its based around the same genre of as my website, a TV Channel centred around Movies.
First of all, this website has a consistent house style throughout all the web pages, as well as the TV Channel itself, the Logo style and website colours and theme are carried out across both mediums. The style itself is pretty clean cut, its not overly complicated and is easy to use for the audience, the content needs to be easy to find for the user and well placed and embedded into the site. All of this is successfully achieved on this web page.
Theres a big use of shortcuts around the website, again this is making the websites content more easily available for the user.
The whole look of the website Is very new, stylish and clean cut. The design and colour scheme of the website also matches well with the channels Ident, creating a seamless continuous house style throughout.

LIIAR:

L- Language

The website itself uses terms and phrases that all audience can understand, because this website has to appeal to a wide range of people and a large audience of different gender and age. The website is well written, and easy to understand. No lingo that first time users or new comers will not understand. Although this is true, the website also still manages to be sophisticated.

I-Institution

The institution behind this website would be the satellite television provider, Sky. This can be seen as we know from the name, that this is a sky channel, and it also shares the same logo as the sky franchise. As well as this, the sky movies logo, the website is also very well integrated with the other aspects of the Sky company.

I-Ideology

The ideas behind this website is for it to accompany the television channel. The website needs to provide a hand in hand service with the channel, to provide information for the channel such as program timing. Also, the website has to pull in the audience, and this audience needs to be people that aren’t already sky customers, this website needs to sell its service to the general public, to people who don’t have sky, or this particular sky package. The latest in movies is also shown on the website, the channels own exclusive showings are about most, but there is also new film trailers and reviews for films that aren’t showing on the channel.

A-Audience

As previously mention, there is a mass audience for this website. Not only will people who have sky and sky movies use this website, but it needs to appeal to potential future customers not just the current customers, I feel it needs to reach the audience by giving the user an easy to use experience which will make them want to come back to continue use with the service.

R-Representation

This website represents all that is Sky, as a company and as a channel. The website shows the ease of use of there system, there quality of the system they provide and to try and show there flawless service.