Channel 4

Again, the analysis of this website is very relevant to m while constructing my own TV website, The genre of content is not completely the same, but the website concept, usability and design is relevant.
The website first of all is very easy to use, everything is plain black and white without and hassle, the only images on the page are representing the shows in question, and even then its only 1 image at a time, with basic text overlaid in a stylish yet simple fashion. This, itself makes the website easy to access and the usability extremely easy.

The style is extremely clean and minimalistic, Its not hard to use in the slightest, the style makes it easier to use. The ease of use makes it easier for the audience to find content on the website and easy to view. This website has a consistent house style throughout all the website, but does not link well into its other channels such as E4 It also links well with the TV Channel and Logo. The style of the website, colours and theme are carried out across both mediums of TV and Website.

LIIAR:

L- Language

The website content can be quite witty and humorous at times, with works well with the transition across the board from TV to website. The website is still very easy to use and understand. I definitely think that this website appeals to an older audience with the language that is used. Its all still easy to understand, and again on some levels managed to be sophisticated.


I-Institution

The institution behind this website would be Channel 4 the television provider. This can be seen throughout the website with the very reckognisable franchise logo, which embeds itself within images etc on the website to show the link and in the people behind the website. The website ties in well with the TV Channel, but singles itself out from the other channels such as E4.


I-Ideology

The ideas behind this website is for Channel 4 to provide a service online that is similar to the tv service. The show TV listings, trailers and information on up and coming TV series. On the other hand, they also provide a different service from other channels, and provide an outstanding catchup service. This means that if you miss a tv show, or want to re watch it, its simple, just log in and watch. The service originally started with a downloadable program where you could download the missed programs for a set period of time, as time went on the program became outdated, and everything became online streaming.



A-Audience

I believe that the audience for this particular website isn’t particularly widely open, the genre and type of content and humour to me indicate an old target audience. Still the website does need to be appealing to a large audience, I just feel that this website in particular is a little but more organised and not as open to a larger audience, that they want to attract the right people, not masses of people that don’t require of use the website and its services.

R-Representation

This website represents all that is channel 4, as a channel, company and business. It really does reflect the TV channel and the mentality of the broadcasters etc. The website is well put together and profession, which is a clear representation as them as a company.